The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture

Publication Type:
journal articles

Publication Year:
2008

Publication Bibliography:

Treiblmaier, Horst and Andreas Strebinger (2008), “The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture," in: Information Systems Journal, 18, 5, 478-498.

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Break down of publication data into fields

Publication Title:
The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture

Author Name:
A. Strebinger

Co-Author Name(s):

Treiblmaier,H.
c
d

Conference Title:

Report Title:

Title of Paper:
The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture

Chapter Title:

Title of Journal:
Information Systems Journal

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
18, 5

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
478-498

Publication Type:

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