The Importance of a Product´s Country of Origin in Consumer Evaluation and its Significance in Factory Location Decisions

Publication Type:
book chapters

Publication Year:
1995

Publication Bibliography:

Schweiger, Günter, Gereon Friederes, Andreas Strebinger, and Thomas Otter (1995), “The Importance of a Product´s Country of Origin in Consumer Evaluation and its Significance in Factory Location Decisions”, in Sicherung der Wettbewerbsfähigkeit durch Marketing, G. Schweiger, H. Mühlbacher, G. Stürmer and R. Wödlinger, eds, 395-438. Linz, Austria: Universitätsverlag Rudolf Trauner [in German].

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Break down of publication data into fields

Publication Title:
The Importance of a Product´s Country of Origin in Consumer Evaluation and its Significance in Factory Location Decisions

Author Name:
Andreas Strebinger

Co-Author Name(s):

Schweiger,Günter,Gereon Friederes,and Thomas Otter
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Conference Title:

Report Title:

Title of Paper:

Chapter Title:
The Importance of a Product's Country of Origin in Consumer Evaluation and its Signigicance in Factory Location Decisions

Title of Journal:

Title of Book:
Sicherung der Wettbewerbsfähigkeit durch Marketing

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
H. Mühlbacher, G. Stürmer and R. Wödlinger

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Universitätsverlag Rudolf Trauner

City:
Linz, Austria

Page Number(s):
395-438

Publication Type:

Publication Category: