Publication Type:
journal articles

Publication Year:
2008

Publication Bibliography:

Zednik, Anita and Andreas Strebinger (2008): “Brand-Management Models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switzerland and Austria”, in The Journal of Brand Management, 15, 5, 301-311.

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Break down of publication data into fields

Publication Title:
Brand-Management Models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Author Name:
A. Strebinger

Co-Author Name(s):

Zednik,A.
c
d

Conference Title:

Report Title:

Title of Paper:
Brand-Management Models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Chapter Title:

Title of Journal:
The Journal of Brand Management

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
15, 5

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
301-311

Publication Type:

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