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Publication Type:
journal articles

Publication Year:
2001

Publication Bibliography:

Strebinger, Andreas (2001), "Brand Personality and Self Enhancement: The Role of Image Congruity in Brand Choice," in: transfer - Werbeforschung & Praxis, 46, 19-24. [in German]

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Brand Personality and Self Enhancement: The Role of Image Congruity in Brand Choice

Author Name:
Strebinger, A.

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
Brand Personality and Self Enhancement: The Role of Image Congruity in Brand Choice

Chapter Title:

Title of Journal:
Transfer - Werbeforschung & Praxis

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
46

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
19-24

Publication Type:

Publication Category: