Publication Type:
book chapters
Publication Year:
1995
Publication Bibliography:
Schweiger, Günter, Gereon Friederes and Andreas Strebinger (1995), "Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories," in Marketingprobleme: Innovative Lösungsansätze aus Forschung und Praxis, D. Baier and R. Decker, eds, 187-196. Regensburg, Germany: S. Roderer Verlag [in German].
Publication Reference Link:
Break down of publication data into fields
Publication Title:
Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories
Author Name:
Andreas Strebinger
Co-Author Name(s):
Schweiger,Günter,and Gereon Friederes
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d
Conference Title:
Report Title:
Title of Paper:
Chapter Title:
Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories
Title of Journal:
Title of Book:
Marketingprobleme: Innovative Lösungsansätze aus Forschung
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
D. Baier and R. Decker
Volume and Issue:
ISBN/Catalogue No:
Publisher:
Roderer Verlag
City:
Regensburg, Germany
Page Number(s):
187-196
Publication Type:
Publication Category:
