Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories


Publication Type:
book chapters

Publication Year:
1995

Publication Bibliography:

Schweiger, Günter, Gereon Friederes and Andreas Strebinger (1995), "Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories," in Marketingprobleme: Innovative Lösungsansätze aus Forschung und Praxis, D. Baier and R. Decker, eds, 187-196. Regensburg, Germany: S. Roderer Verlag [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories

Author Name:
Andreas Strebinger

Co-Author Name(s):

Schweiger,Günter,and Gereon Friederes
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Conference Title:

Report Title:

Title of Paper:

Chapter Title:
Consumer Reactions to the Outsourcing of the Production of Well-Known Brands: An Adaptive Conjoint Analysis in 16 Product Categories

Title of Journal:

Title of Book:
Marketingprobleme: Innovative Lösungsansätze aus Forschung

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
D. Baier and R. Decker

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Roderer Verlag

City:
Regensburg, Germany

Page Number(s):
187-196

Publication Type:

Publication Category: