E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces


Publication Type:
journal articles

Publication Year:
2004

Publication Bibliography:

Strebinger, Andreas and Horst Treiblmaier (2004), "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces," in: Electronic Markets, 14 (July), 153-164.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Author Name:
Strebinger, A.

Co-Author Name(s):

H. Treiblmaier
c
d

Conference Title:

Report Title:

Title of Paper:
E-Adequate Branding: Building Offline and Online Brand Stucture within a Polygon of Interdependent Forces

Chapter Title:

Title of Journal:
Electronic Markets

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
14 (July)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
153-164

Publication Type:

Publication Category: