Publication Type:
journal articles
Publication Year:
2004
Publication Bibliography:
Strebinger, Andreas and Horst Treiblmaier (2004), "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces," in: Electronic Markets, 14 (July), 153-164.
Publication Reference Link:
Break down of publication data into fields
Publication Title:
E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces
Author Name:
Strebinger, A.
Co-Author Name(s):
H. Treiblmaier
c
d
Conference Title:
Report Title:
Title of Paper:
E-Adequate Branding: Building Offline and Online Brand Stucture within a Polygon of Interdependent Forces
Chapter Title:
Title of Journal:
Electronic Markets
Title of Book:
Conference Name:
City and Province/State/Country:
Editor's Name (if different from Author's Name):
Volume and Issue:
14 (July)
ISBN/Catalogue No:
Publisher:
City:
Page Number(s):
153-164
Publication Type:
Publication Category: