E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria

Publication Type:
conference proceedings

Publication Year:
2006

Publication Bibliography:

Strebinger, Andreas and Horst Treiblmaier (2006), E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria [Extended Abstract], in Proceedings of the 2006 AMA Summer Educators´ Conference. Chicago: American Marketing Association.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria

Author Name:
Strebinger, A.

Co-Author Name(s):

H. Treiblmaier
c
d

Conference Title:

Report Title:

Title of Paper:
E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria

Chapter Title:

Title of Journal:

Title of Book:
Proceedings of the 2006 AMA Summer Educators´ Conference

Conference Name:

City and Province/State/Country:
Chicago

Editor's Name (if different from Author's Name):

Volume and Issue:

ISBN/Catalogue No:

Publisher:
American Marketing Association

City:

Page Number(s):

Publication Type:

Publication Category: