How Brands Guide Innovation – and leave room for the Schumpeterian entrepreneur

Publication Type:
conference proceedings

Publication Year:
2004

Publication Bibliography:

Strebinger, Andreas (2004), "How Brands Guide Innovation – and leave room for the Schumpeterian entrepreneur (extended abstract)," in Advances in Consumer Research, Barbara E. Kahn and Mary Frances Luce, eds, 240. Valdosta, GA: Association for Consumer Research.

Publication Reference Link:

Break down of publication data into fields

Publication Title:
How Brands Guide Innovation – and leave room for the Schumpeterian entrepreneur

Author Name:
Strebinger, A.

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
How Brands Guide Innovation - and leave room for the Schumpeterian entrepreneur

Chapter Title:

Title of Journal:

Title of Book:
Advances in Consumer Research

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
Barbara E. Kahn and Mary Frances Luce

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Association for Consumer Research

City:
Valdosta, GA

Page Number(s):

Publication Type:

Publication Category: