More, less, or the right ones? On the Private Label Strategy of Food Retailers

Publication Type:
book chapters

Publication Year:
2003

Publication Bibliography:

Strebinger, Andreas and Günter Schweiger (2003), "More, less, or the right ones? On the Private Label Strategy of Food Retailers," in Jahrbuch Vertriebs- und Handelsmanagement 2003, R. Olbrich, D. Ahlert and H. Schröder, eds, 69-83. Frankfurt a.M., Germany: Deutscher Fachverlag [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
More, less, or the right ones? On the Private Label Strategy of Food Retailers

Author Name:
Strebinger, A.

Co-Author Name(s):

G. Shweiger
c
d

Conference Title:

Report Title:

Title of Paper:

Chapter Title:
More, less, or the right ones? On the Private Label Strategy of Food Retailers

Title of Journal:

Title of Book:
Jahrbuch Vertriebs- und Handelsmanagement

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
R. Olbrich, D. Ahlert and H. Schröder

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Deutscher Fachverlag

City:
Frankfurt a.M.

Page Number(s):
69-83

Publication Type:

Publication Category: