---

Publication Type:
book chapters

Publication Year:
2007

Publication Bibliography:

Schweiger, Günter and Andreas Strebinger (2007), “Product and Brand Image,” in Marktpsychologie, L. v. Rosenstiel and D. Frey, eds, 347-374. Göttingen, Germany: Hogrefe [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Product and Brand Image

Author Name:
Strebinger, Andreas

Co-Author Name(s):

Schweiger,G.
c
d

Conference Title:

Report Title:

Title of Paper:

Chapter Title:
Product and Brand Image

Title of Journal:

Title of Book:
Marktpsychologie

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
L. v. Rosenstiel and D. Frey

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Hogrefe

City:
Göttingen, Germany

Page Number(s):
347-374

Publication Type:

Publication Category: