Sustainable Branding Strategies for Food Retailers


Publication Type:
book chapters

Publication Year:
2003

Publication Bibliography:

Schweiger, Günter and Andreas Strebinger (2003), "Sustainable Branding Strategies for Food Retailers," in Jahrbuch der Handelsforschung 2003: Neue Erkenntnisse für Praxis und Wissenschaft des Handels, V. Trommsdorff, ed. Cologne, Germany: Forschungsstelle für den Handel [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Sustainable Branding Strategies for Food Retailers

Author Name:
Strebinger, A.

Co-Author Name(s):

Schweiger,Günter
c
d

Conference Title:

Report Title:

Title of Paper:

Chapter Title:
Sustainable Branding Strategies for Food Retailers

Title of Journal:

Title of Book:
Jahrbuch der Handelsforschung 2003: Neue Erkenntnisse für Praxis und

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
V. Trommsdorff

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Forschungsstelle für den Handel

City:
Cologne, Germany

Page Number(s):

Publication Type:

Publication Category: