The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs


Publication Type:
journal articles

Publication Year:
2016

Publication Bibliography:

“The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs” (with Andrew Ching, Robert Clark and Ig Horstmann), Marketing Science, 35(1) pp.158-181, 2016. [ABDC JQL A*]

Publication Reference Link:
https://doi.org/10.1287/mksc.2015.0925

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The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs

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