The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs

Publication Type:
journal articles

Publication Year:
2016

Publication Bibliography:

Ching, A., Clark, R., Horstmann, I. & Lim, H.* (2016). The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs, Marketing Science, 35(1), 158-181. [ABDC JQL A*]

Publication Reference Link:
https://doi.org/10.1287/mksc.2015.0925

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The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs

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