The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders

Publication Type:
journal articles

Publication Year:
2019

Publication Bibliography:

Yim, S., Bae, Y. H., Lim, H., & Kwon, J. (2019). The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders. European Journal of Marketing, 53(7), 1333-1354. [ABDC JQL A*]

Publication Reference Link:
https://doi.org/10.1108/EJM-08-2017-0526

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The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders

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