The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders


Publication Type:
journal articles

Publication Year:
2019

Publication Bibliography:

“The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders” (with Hyunsoon Yim, Young Han Bae and Jaehwan Kwon), European Journal of Marketing, 53(7) pp. 1333-1354, 2019. [ABDC JQL A*]

Publication Reference Link:
https://doi.org/10.1108/EJM-08-2017-0526

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The Role of Marketing Capability in Linking CSR to Corporate Financial Performance: When CSR Gives Positive Signals to Stakeholders

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