Who Believes in the Quality of National Brands? On the Structure of Consumer Brand Consciousness

Publication Type:
book chapters

Publication Year:
2006

Publication Bibliography:

Strebinger, Andreas and Thomas Otter (2006), “Who Believes in the Quality of National Brands? On the Structure of Consumer Brand Consciousness,” in Werbe- und Markenforschung, A. Strebinger, W. Mayerhofer and H. Kurz, eds. Wiesbaden (Germany): Gabler [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Who Believes in the Quality of National Brands? On the Structure of Consumer Brand Consciousness

Author Name:
Strebinger, A.

Co-Author Name(s):

T. Otter
c
d

Conference Title:

Report Title:

Title of Paper:

Chapter Title:
Who Believes in the Quality of National Brands? On the Structure of Consumer Brand Consciousness

Title of Journal:

Title of Book:
Werbe- und Markenforschung

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):
A. Strebinger, W. Mayerhofer and H. Kurz

Volume and Issue:

ISBN/Catalogue No:

Publisher:
Gabler

City:
Wiesbaden, Germany

Page Number(s):

Publication Type:

Publication Category: