Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation,

Publication Type:
journal articles

Publication Year:
2012

Publication Bibliography:

Allison R. Johnson, Jodie Whelan, and Matthew Thomson (2012), “Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation,” Journal of Consumer Psychology, 22 (April), 289-98.

Publication Reference Link:
https://doi.org/10.1016/j.jcps.2011.04.006

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Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation,

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