Manfred F. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.

Research Interests

Current Courses

Upcoming Courses

Manfred F. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.

The recipient of research grants from two national granting agencies, Dr. Maute has published more than 80 refereed articles on customer loyalty, service failure, relationship marketing and health care reform. He serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has appeared in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on modelling share-of-wallet and cross-buying, contemporary representation of customer loyalty that account for the tendency of consumers to patronize multiple brands in the same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research in the Bachelor of Commerce program and Quantitative Research Methods in Masters of Science Management Practice program. He was recognized by the School of Administrative Studies for excellence in teaching in 2021 and 2022 and is active in a variety of service capacities.

Degrees

Research Interests

Current Courses

Upcoming Courses