mmaute


Manfred Maute

Photo of Manfred  Maute

Professor

Office: Atkinson College, 251
Phone: 416-736-2100 Ext: 33926
Email: mmaute@yorku.ca


Manfred F. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.

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The recipient of research grants from two national granting agencies, Dr. Maute has published more than 70 refereed articles on customer loyalty, service failure, relationship marketing and health care reform. He serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has been published in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on modelling contemporary representations of customer loyalty like share-of-wallet and cross-buying that account for the tendency of consumers to patronize multiple brands in the same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research and marketing analytics in the Bachelor of Commerce program and Quantitative Research Methods in Masters of Science Management Practice program. He was recognized by the School of Administrative Studies for excellence in teaching in 2021 and is active in a variety of service capacities.

Degrees

PhD, University of Tennessee
MBA, University of Manitoba

Research Interests

Marketing , Management, Statistics
Book Chapters

Publication
Year

Maute, Manfred F. “Probing Causal Structures Via Mental Simulation: The Influence of Service Recovery on Customer Retention.” In Structural Equation Modeling: Applications in the Social Sciences, edited by Leslie Hayduk, Xin Ma and Cathy-Carter Snell, 2004, University of Alberta Press: 39-58.

2005

Dube, Laurette and Manfred F. Maute. "The Antecedents of Brand Switching, Loyalty and Verbal Responses to Service Failure." In Advances in Service Marketing and Management, edited by Teresa A Swartz, David E. Bown and Stephen W. Brown, JAI Press, 1996: 127-151.

1996

Journal Articles

Publication
Year

Cunningham, Nicole, M. and Manfred F. Maute. (2024). “COVID-19 and Digital Innovation: Crafting a New Mobile Fitness App with Conjoint Analysis in Response to Changes in Market and Competitive Landscapes,” Change Management, 24(1), 27-43.
doi.org/10.18848/2327-798x/CGP/v24i01/27-43.

2024

Maute, Manfred F., Olga Naumenko, and Raymond T. Kong. 2019. "Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation." Knowledge Management: An International Journal, 18 (2): 21-30.
doi:10.18848/2327-7998/CGP/v18i02/21-30.

2019

Maute, Manfred F. and Lynda Pattie, (2012) “Reflections on a New Model of Graduate Business Education: The Practicing Manager’s Perspective of Experiential Learning,” Review of Higher Education, Vol. 3(5), 19-27.

2012

Maute, Manfred F. and Raymond T. Kong. (2010). “Modeling the Effects of Socio-demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services", Journal of Business and Economics Research, Vol. 8(12), 9-20.
doi.org/10.19030/jber.v8i12.780.

2010

Maute, Manfred F. (2008). “Struggles for Collaboration and Ascendancy: Contested Change in Rural Health Care Reform,” International Journal of Knowledge, Culture and Change Management, Vol. 8(4), 83-98. doi.org/10.18848/1447.9524/CGP/v08i04/83-98.

2008

Maute, Manfred F. and Julia Richardson. (2007). “Rural and Remote Health Care Reform in Canada: Rural and Urban Perspectives,” International Journal of Knowledge, Culture and Change Management, Vol. 6(10), 81-88. doi.org/10.18848/1447.9524/CGP/v06i10/81-88.

2007

Maute, Manfred F. and Laurette Dube, (1999) “Patterns of Emotional Responses and Behavioral Consequences of Dissatisfaction,” Applied Psychology: An International Review, Vol. 48(June), 349-366.
doi.org/10.111/j.1464-0597.199.tb0006.x.

1999

Dube, Laurette and Manfred F. Maute. (1998). “Managing Satisfaction and Loyalty from a Relationship Perspective: Customer Responses to Defensive Value Added and Value Recovery Strategies,” Psychology & Marketing, Vol. 15(8), 775-791.
doi.org/10.1002/(SICI)1520-6793(199812_15:83.0.CO;2#.

1998

Maute, Manfred F. and William B. Locander. (1994). ”Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior Among New Product Managers," Journal of Business Research, 30(2), 261-79. doi.org/10.1016/0148-2963(94)90035-3.

1994

Maute, Manfred F. and William R. Forrester Jr. (1993). “An Investigation into the Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), 219-247. doi.org/10.1016/0167-4870(93)90001-2.

1993

Maute, Manfred F. and William R. Forrester, Jr. (1991). “The Effects of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search,” Journal of Economic Psychology, 12(2), 643-666. doi.org/10.1016/0167-4870(91)90004-D.

1991



Upcoming Courses

Term Course Number Section Title Type
Summer 2024 AP/ADMS4260 3.0 A Marketing Research BLEN


Manfred F. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.

The recipient of research grants from two national granting agencies, Dr. Maute has published more than 70 refereed articles on customer loyalty, service failure, relationship marketing and health care reform. He serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has been published in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on modelling contemporary representations of customer loyalty like share-of-wallet and cross-buying that account for the tendency of consumers to patronize multiple brands in the same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research and marketing analytics in the Bachelor of Commerce program and Quantitative Research Methods in Masters of Science Management Practice program. He was recognized by the School of Administrative Studies for excellence in teaching in 2021 and is active in a variety of service capacities.

Degrees

PhD, University of Tennessee
MBA, University of Manitoba

Research Interests

Marketing , Management, Statistics

All Publications


Book Chapters

Publication
Year

Maute, Manfred F. “Probing Causal Structures Via Mental Simulation: The Influence of Service Recovery on Customer Retention.” In Structural Equation Modeling: Applications in the Social Sciences, edited by Leslie Hayduk, Xin Ma and Cathy-Carter Snell, 2004, University of Alberta Press: 39-58.

2005

Dube, Laurette and Manfred F. Maute. "The Antecedents of Brand Switching, Loyalty and Verbal Responses to Service Failure." In Advances in Service Marketing and Management, edited by Teresa A Swartz, David E. Bown and Stephen W. Brown, JAI Press, 1996: 127-151.

1996

Journal Articles

Publication
Year

Cunningham, Nicole, M. and Manfred F. Maute. (2024). “COVID-19 and Digital Innovation: Crafting a New Mobile Fitness App with Conjoint Analysis in Response to Changes in Market and Competitive Landscapes,” Change Management, 24(1), 27-43.
doi.org/10.18848/2327-798x/CGP/v24i01/27-43.

2024

Maute, Manfred F., Olga Naumenko, and Raymond T. Kong. 2019. "Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation." Knowledge Management: An International Journal, 18 (2): 21-30.
doi:10.18848/2327-7998/CGP/v18i02/21-30.

2019

Maute, Manfred F. and Lynda Pattie, (2012) “Reflections on a New Model of Graduate Business Education: The Practicing Manager’s Perspective of Experiential Learning,” Review of Higher Education, Vol. 3(5), 19-27.

2012

Maute, Manfred F. and Raymond T. Kong. (2010). “Modeling the Effects of Socio-demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services", Journal of Business and Economics Research, Vol. 8(12), 9-20.
doi.org/10.19030/jber.v8i12.780.

2010

Maute, Manfred F. (2008). “Struggles for Collaboration and Ascendancy: Contested Change in Rural Health Care Reform,” International Journal of Knowledge, Culture and Change Management, Vol. 8(4), 83-98. doi.org/10.18848/1447.9524/CGP/v08i04/83-98.

2008

Maute, Manfred F. and Julia Richardson. (2007). “Rural and Remote Health Care Reform in Canada: Rural and Urban Perspectives,” International Journal of Knowledge, Culture and Change Management, Vol. 6(10), 81-88. doi.org/10.18848/1447.9524/CGP/v06i10/81-88.

2007

Maute, Manfred F. and Laurette Dube, (1999) “Patterns of Emotional Responses and Behavioral Consequences of Dissatisfaction,” Applied Psychology: An International Review, Vol. 48(June), 349-366.
doi.org/10.111/j.1464-0597.199.tb0006.x.

1999

Dube, Laurette and Manfred F. Maute. (1998). “Managing Satisfaction and Loyalty from a Relationship Perspective: Customer Responses to Defensive Value Added and Value Recovery Strategies,” Psychology & Marketing, Vol. 15(8), 775-791.
doi.org/10.1002/(SICI)1520-6793(199812_15:83.0.CO;2#.

1998

Maute, Manfred F. and William B. Locander. (1994). ”Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior Among New Product Managers," Journal of Business Research, 30(2), 261-79. doi.org/10.1016/0148-2963(94)90035-3.

1994

Maute, Manfred F. and William R. Forrester Jr. (1993). “An Investigation into the Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), 219-247. doi.org/10.1016/0167-4870(93)90001-2.

1993

Maute, Manfred F. and William R. Forrester, Jr. (1991). “The Effects of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search,” Journal of Economic Psychology, 12(2), 643-666. doi.org/10.1016/0167-4870(91)90004-D.

1991



Upcoming Courses

Term Course Number Section Title Type
Summer 2024 AP/ADMS4260 3.0 A Marketing Research BLEN