Manfred Maute
School of Administrative Studies
Professor
Office: 241 Atkinson College
Phone: 416-736-2100 Ext: 33926
Email: mmaute@yorku.ca
Manfred F. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.
The recipient of research grants from two national granting agencies, Dr. Maute has published more than 80 refereed articles on customer loyalty, service failure, relationship marketing and health care reform. He serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has appeared in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on modelling share-of-wallet and cross-buying, contemporary representation of customer loyalty that account for the tendency of consumers to patronize multiple brands in the same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research in the Bachelor of Commerce program and Quantitative Research Methods in Masters of Science Management Practice program. He was recognized by the School of Administrative Studies for excellence in teaching in 2021 and 2022 and is active in a variety of service capacities.
Degrees
PhD, University of TennesseeMBA, University of Manitoba
Research Interests
Maute, Manfred F. “Probing Causal Structures Via Mental Simulation: The Influence of Service Recovery on Customer Retention.” In Structural Equation Modeling: Applications in the Social Sciences, edited by Leslie Hayduk, Xin Ma and Cathy-Carter Snell, 2004, University of Alberta Press: 39-58.
Dube, Laurette and Manfred F. Maute. "The Antecedents of Brand Switching, Loyalty and Verbal Responses to Service Failure." In Advances in Service Marketing and Management, edited by Teresa A Swartz, David E. Bown and Stephen W. Brown, JAI Press, 1996: 127-151.
Cunningham, Nicole, M. and Manfred F. Maute. (2024). “COVID-19 and Digital Innovation: Crafting a New Mobile Fitness App with Conjoint Analysis in Response to Changes in Market and Competitive Landscapes,” Change Management, 24(1), 27-43.
doi.org/10.18848/2327-798x/CGP/v24i01/27-43.
Maute, Manfred F., Olga Naumenko, and Raymond T. Kong. 2019. "Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation." Knowledge Management: An International Journal, 18 (2): 21-30.
doi:10.18848/2327-7998/CGP/v18i02/21-30.
Maute, Manfred F. and Lynda Pattie, (2012) “Reflections on a New Model of Graduate Business Education: The Practicing Manager’s Perspective of Experiential Learning,” Review of Higher Education, Vol. 3(5), 19-27.
Maute, Manfred F. and Raymond T. Kong. (2010). “Modeling the Effects of Socio-demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services", Journal of Business and Economics Research, Vol. 8(12), 9-20.
doi.org/10.19030/jber.v8i12.780.
Maute, Manfred F. (2008). “Struggles for Collaboration and Ascendancy: Contested Change in Rural Health Care Reform,” International Journal of Knowledge, Culture and Change Management, Vol. 8(4), 83-98. doi.org/10.18848/1447.9524/CGP/v08i04/83-98.
Maute, Manfred F. and Julia Richardson. (2007). “Rural and Remote Health Care Reform in Canada: Rural and Urban Perspectives,” International Journal of Knowledge, Culture and Change Management, Vol. 6(10), 81-88. doi.org/10.18848/1447.9524/CGP/v06i10/81-88.
Maute, Manfred F. and Laurette Dube, (1999) “Patterns of Emotional Responses and Behavioral Consequences of Dissatisfaction,” Applied Psychology: An International Review, Vol. 48(June), 349-366.
doi.org/10.111/j.1464-0597.199.tb0006.x.
Dube, Laurette and Manfred F. Maute. (1998). “Managing Satisfaction and Loyalty from a Relationship Perspective: Customer Responses to Defensive Value Added and Value Recovery Strategies,” Psychology & Marketing, Vol. 15(8), 775-791.
doi.org/10.1002/(SICI)1520-6793(199812_15:83.0.CO;2#.
Maute, Manfred F. and William B. Locander. (1994). ”Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior Among New Product Managers," Journal of Business Research, 30(2), 261-79. doi.org/10.1016/0148-2963(94)90035-3.
Maute, Manfred F. and William R. Forrester Jr. (1993). “An Investigation into the Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), 219-247. doi.org/10.1016/0167-4870(93)90001-2.
Maute, Manfred F. and William R. Forrester, Jr. (1991). “The Effects of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search,” Journal of Economic Psychology, 12(2), 643-666. doi.org/10.1016/0167-4870(91)90004-D.
https://www.aciek-academy.com/previous-aciek/conference-2023-esic-madrid-2/
https://organization-studies.com/news/2023-conference-on-organizations-announced
https://gbcsummer.com/past-conferences/2020
https://cgscholar.com/cg_event/events/Mes19/about
https://www.icebm.org/history.html/2016
https://www.cluteinstitute.com/2014
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS4260 3.0 | M | Marketing Research | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Summer 2025 | AP/ADMS4260 3.0 | M | Marketing Research | BLEN |
Manfred F. Maute is Professor of Marketing in the School of Administrative Studies, York University and holds a PhD in Marketing and Strategy from the University of Tennessee and an MBA from the Asper School of Business, University of Manitoba.
The recipient of research grants from two national granting agencies, Dr. Maute has published more than 80 refereed articles on customer loyalty, service failure, relationship marketing and health care reform. He serves on three editorial boards and as a reviewer for numerous journals and professional associations. His work has appeared in the Journal of Economic Psychology, Psychology & Marketing, Applied Psychology, Journal of Business Research, International Journal of Knowledge, Culture and Change Management, among other journals, and he is a frequent contributor to national and international conferences. His current research focuses on modelling share-of-wallet and cross-buying, contemporary representation of customer loyalty that account for the tendency of consumers to patronize multiple brands in the same product space and purchase related products from the same vendor. Dr. Maute teaches marketing research in the Bachelor of Commerce program and Quantitative Research Methods in Masters of Science Management Practice program. He was recognized by the School of Administrative Studies for excellence in teaching in 2021 and 2022 and is active in a variety of service capacities.
Degrees
PhD, University of TennesseeMBA, University of Manitoba
Research Interests
All Publications
Maute, Manfred F. “Probing Causal Structures Via Mental Simulation: The Influence of Service Recovery on Customer Retention.” In Structural Equation Modeling: Applications in the Social Sciences, edited by Leslie Hayduk, Xin Ma and Cathy-Carter Snell, 2004, University of Alberta Press: 39-58.
Dube, Laurette and Manfred F. Maute. "The Antecedents of Brand Switching, Loyalty and Verbal Responses to Service Failure." In Advances in Service Marketing and Management, edited by Teresa A Swartz, David E. Bown and Stephen W. Brown, JAI Press, 1996: 127-151.
Cunningham, Nicole, M. and Manfred F. Maute. (2024). “COVID-19 and Digital Innovation: Crafting a New Mobile Fitness App with Conjoint Analysis in Response to Changes in Market and Competitive Landscapes,” Change Management, 24(1), 27-43.
doi.org/10.18848/2327-798x/CGP/v24i01/27-43.
Maute, Manfred F., Olga Naumenko, and Raymond T. Kong. 2019. "Leveraging Transactional and Relational Response Differences with Demographic and Psychographic Segmentation." Knowledge Management: An International Journal, 18 (2): 21-30.
doi:10.18848/2327-7998/CGP/v18i02/21-30.
Maute, Manfred F. and Lynda Pattie, (2012) “Reflections on a New Model of Graduate Business Education: The Practicing Manager’s Perspective of Experiential Learning,” Review of Higher Education, Vol. 3(5), 19-27.
Maute, Manfred F. and Raymond T. Kong. (2010). “Modeling the Effects of Socio-demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services", Journal of Business and Economics Research, Vol. 8(12), 9-20.
doi.org/10.19030/jber.v8i12.780.
Maute, Manfred F. (2008). “Struggles for Collaboration and Ascendancy: Contested Change in Rural Health Care Reform,” International Journal of Knowledge, Culture and Change Management, Vol. 8(4), 83-98. doi.org/10.18848/1447.9524/CGP/v08i04/83-98.
Maute, Manfred F. and Julia Richardson. (2007). “Rural and Remote Health Care Reform in Canada: Rural and Urban Perspectives,” International Journal of Knowledge, Culture and Change Management, Vol. 6(10), 81-88. doi.org/10.18848/1447.9524/CGP/v06i10/81-88.
Maute, Manfred F. and Laurette Dube, (1999) “Patterns of Emotional Responses and Behavioral Consequences of Dissatisfaction,” Applied Psychology: An International Review, Vol. 48(June), 349-366.
doi.org/10.111/j.1464-0597.199.tb0006.x.
Dube, Laurette and Manfred F. Maute. (1998). “Managing Satisfaction and Loyalty from a Relationship Perspective: Customer Responses to Defensive Value Added and Value Recovery Strategies,” Psychology & Marketing, Vol. 15(8), 775-791.
doi.org/10.1002/(SICI)1520-6793(199812_15:83.0.CO;2#.
Maute, Manfred F. and William B. Locander. (1994). ”Innovation as a Socio-political Process: An Empirical Analysis of Influence Behavior Among New Product Managers," Journal of Business Research, 30(2), 261-79. doi.org/10.1016/0148-2963(94)90035-3.
Maute, Manfred F. and William R. Forrester Jr. (1993). “An Investigation into the Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), 219-247. doi.org/10.1016/0167-4870(93)90001-2.
Maute, Manfred F. and William R. Forrester, Jr. (1991). “The Effects of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search,” Journal of Economic Psychology, 12(2), 643-666. doi.org/10.1016/0167-4870(91)90004-D.
https://www.aciek-academy.com/previous-aciek/conference-2023-esic-madrid-2/
https://organization-studies.com/news/2023-conference-on-organizations-announced
https://gbcsummer.com/past-conferences/2020
https://cgscholar.com/cg_event/events/Mes19/about
https://www.icebm.org/history.html/2016
https://www.cluteinstitute.com/2014
Current Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Winter 2025 | AP/ADMS4260 3.0 | M | Marketing Research | LECT |
Upcoming Courses
| Term | Course Number | Section | Title | Type |
|---|---|---|---|---|
| Summer 2025 | AP/ADMS4260 3.0 | M | Marketing Research | BLEN |
