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Publication Type:
conference proceedings

Publication Year:
2016

Publication Bibliography:

Strebinger, Andreas, Ferdinand Klauser, Peter Grant-Hay, Guo, Xiaoling (2016), Is Multi-Ethnic Advertising a Viable Strategy for Global Luxury Brands? A Mixed-Method Study in Four Countries. Paper presented at the 2016 European International Business Associaton (EIBA) Conference in Vienna, December 2016.

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