Brand Architecture – Strategies between a house of brands and a branded house and between local and global brands, 2nd Edition

Publication Type:
books

Publication Year:
2011

Publication Bibliography:

Strebinger, Andreas (2011), Brand Architecture – Strategies between a house of brands and a branded house and between local and global brands, 2nd Edition, Wiesbaden (Germany): Gabler Edition Wissenschaft [in German].

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Publication Title:
Brand Architecture – Strategies between a house of brands and a branded house and between local and global brands, 2nd Edition

Author Name:
Strebinger, Andreas

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d

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Title of Book:
Brand Architecture – Strategies between a house of brands and a branded house and between local and global brands, 2nd Edition

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Publisher:
Wiesbaden (Germany)

City:
Gabler Edition Wissenschaft

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