Cognitive Brand Structure in the Consumers' Minds – from the Manager's Drawing Board to Reality

Publication Type:
journal articles

Publication Year:
2002

Publication Bibliography:

Schweiger, Günter, Andreas Strebinger, Thomas Otter and Gereon Friederes (2002), “Cognitive Brand Structure in the Consumers' Minds – from the Manager's Drawing Board to Reality”, Fukuoka University Review of Commercial Sciences, Vol. XLVI, 3-4 (March), 439-455 [in German].

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Break down of publication data into fields

Publication Title:
Cognitive Brand Structure in the Consumers' Minds – from the Manager's Drawing Board to Reality

Author Name:
Strebinger, A.

Co-Author Name(s):

Schweiger,Günter,Thomas Otter and Gereon Friederes
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Conference Title:

Report Title:

Title of Paper:
Cognitive Brand Structure in the Consumers' Minds - from the Manager's Drawing Board to Reality

Chapter Title:

Title of Journal:
Fukuoka University Review of Commercial Sciences

Title of Book:

Conference Name:

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Editor's Name (if different from Author's Name):

Volume and Issue:
XLVI, 3-4 (March)

ISBN/Catalogue No:

Publisher:

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Page Number(s):
439-455

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