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Publication Type:
journal articles

Publication Year:
2005

Publication Bibliography:

Strebinger, Andreas (2005), "In the Jungle of Brand Equity Measurement: A Hands-On Guide,“ Markenartikel, 67, 5, 37-40 (part 1) and 67, 6, 50-53 (part 2) [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
In the Jungle of Brand Equity Measurement: A Hands-On Guide

Author Name:
Strebinger, A.

Co-Author Name(s):

Strebinger
c
d

Conference Title:

Report Title:

Title of Paper:
In the Jungle of Brand Equity Measurement: A Hands-On Guide

Chapter Title:

Title of Journal:
Markenartikel

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
67, 5, 37-40 (part 1) and 67, 6, 50-53 (part 2)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
37-40, 50-53

Publication Type:

Publication Category: