Measuring the Impact of the Corporate Brand on Product Brand Evaluation Using CBCHB

Publication Type:
conference papers

Publication Year:
2004

Publication Bibliography:

Strebinger, A. 2004 “Measuring the Impact of the Corporate Brand on Product Brand Evaluation Using CBCHB”, Paper presented at the Workshop on Conjoint Applications: Hierarchical Bayes and Finite Mixtures, Bern, Switzerland 2004.

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Break down of publication data into fields

Publication Title:
Measuring the Impact of the Corporate Brand on Product Brand Evaluation Using CBCHB

Author Name:
Strebinger, A.

Co-Author Name(s):

c
d

Conference Title:

Report Title:

Title of Paper:
Measuring the Impact of the Corporate Brand on Product Brand Evaluation Using CBCHB

Chapter Title:

Title of Journal:

Title of Book:

Conference Name:
Workshop on Conjoint Applications: Hierarchical Bayes and Finite Mixtures

City and Province/State/Country:
Bern, Switzerland

Editor's Name (if different from Author's Name):

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ISBN/Catalogue No:

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