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Publication Type:
journal articles

Publication Year:
2006

Publication Bibliography:

Strebinger, Andreas and Günter Schweiger (2006), “Six Common Pitfalls in Brand Architecture Management,“ in: Jahrbuch der Absatz- und Verbrauchsforschung, 52, 3, 242-264 [in German].

Publication Reference Link:

Break down of publication data into fields

Publication Title:
Six Common Pitfalls in Brand Architecture

Author Name:
Strebinger, A.

Co-Author Name(s):

G. Schweiger
c
d

Conference Title:

Report Title:

Title of Paper:
Six Common Pitfalls in Brand Architecture

Chapter Title:

Title of Journal:
Jahrbuch der Absatz- und Verbrauchsforschung

Title of Book:

Conference Name:

City and Province/State/Country:

Editor's Name (if different from Author's Name):

Volume and Issue:
52 (3)

ISBN/Catalogue No:

Publisher:

City:

Page Number(s):
242-264

Publication Type:

Publication Category: